Company plans charity party
Nightlife For A Cause dips into its pocketbook to help needy Families.
Katie Durko
Issue date: 2/4/08 Section: News
Nightlife For A Cause, a new event coordinating company on USC's campus that donates 20 percent of each event's profit to a charity of its choice, held its first promotional party last Jan. 31 at Vanguard in Hollywood.
"We want to get the youth involved with causes," said Boris Sterlin, one of the company's four founders. "We are no different from any promotional company except that we also want to help certain charities: either ones that we have experience with or that we have a connection to."
When the company first formed, the founders did not think of giving party proceeds to charities.
"When we started this company, we didn't know how to compete with 28th Street and all those other companies out there doing party promotions," said Alex Chernavsky, a company co-founder and 2007 USC alumnus. "Then we had one of our partners approach us with the idea of throwing parties to try to raise money for charities, and that's when we kind of switched the whole concept of our business."
The company's expenses include rental fees, transportation to and from the venue and printing flyers. None of the members profits from the company's events and they do not charge for labor.
"We have four equal partners. That's the beauty of this. We have enough manpower to do all the work without having to hire too many outside sources," Sterlin said.
The partners hold weekly meetings at or around the USC campus where each member is assigned a task to complete by the end of the week.
"Someone has to find the venue, another person has to think of a marketing campaign or promotional idea, etc. Everybody gives their input on whether the ideas are going to work or not; then we re-adjust and go out and implement them," Sterlin said.
At Thursday's event, "Operation 2008 Drinks," all the proceeds from the bar tab, along with the 20 percent that was made over the company's break-even point, went to the Army Emergency Relief Foundation to support soldiers and their families during financial emergencies.
"We want to get the youth involved with causes," said Boris Sterlin, one of the company's four founders. "We are no different from any promotional company except that we also want to help certain charities: either ones that we have experience with or that we have a connection to."
When the company first formed, the founders did not think of giving party proceeds to charities.
"When we started this company, we didn't know how to compete with 28th Street and all those other companies out there doing party promotions," said Alex Chernavsky, a company co-founder and 2007 USC alumnus. "Then we had one of our partners approach us with the idea of throwing parties to try to raise money for charities, and that's when we kind of switched the whole concept of our business."
The company's expenses include rental fees, transportation to and from the venue and printing flyers. None of the members profits from the company's events and they do not charge for labor.
"We have four equal partners. That's the beauty of this. We have enough manpower to do all the work without having to hire too many outside sources," Sterlin said.
The partners hold weekly meetings at or around the USC campus where each member is assigned a task to complete by the end of the week.
"Someone has to find the venue, another person has to think of a marketing campaign or promotional idea, etc. Everybody gives their input on whether the ideas are going to work or not; then we re-adjust and go out and implement them," Sterlin said.
At Thursday's event, "Operation 2008 Drinks," all the proceeds from the bar tab, along with the 20 percent that was made over the company's break-even point, went to the Army Emergency Relief Foundation to support soldiers and their families during financial emergencies.
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