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Mag: no 'Greif' for Marshall entrepreneurs

Princeton Review ranks USC Marshall graduate program No. 1.

Silva Sevlian

Issue date: 10/23/07 Section: News
Investors take note: The Marshall School of Business Lloyd Greif Entrepreneur Program was recently ranked No. 1 by the Princeton Review for its variety of classes and the success of the program's alumni.

The rankings, which are assigned based on the evaluation of data turned in by the university, were published in the November issue of Entrepreneur Magazine, which hits newsstands today. The magazine has been in partnership with the Princeton Review to publish the ratings for the past two years.

The program, endowed by an alumnus, was the first entrepreneurial school in the nation.

Ben Zelevansky, director of data collection for the Princeton Review, said the rankings take into consideration academic rigor of the course, the experience of the faculty in the field and the opportunities for students both in and outside the classroom.

"Tom O'Malia and the entrepreneur professors are the best it gets," said David Bloom, associate dean and chief communications officer for the Marshall School of Business.

Zelevansky said the program was ranked because it had a full faculty of established entrepreneurs and its academic requirements were some of the strongest.

Thomas O'Malia, director of the program, said the curriculum aims to teach students how to deduce which ventures will be most successful.

"We teach students feasibility analysis - [considering] that which is possible rather than having one idea and pushing it forward," O'Malia said.

O'Malia said the model encourages intelligent failure based on sound innovations instead of trying to blindly trying to guess the next big thing.

"Most business schools teach students that they must get ready, aim and then fire," said Patrick Henry, a professor in the undergraduate entrepreneur program. "We teach students to shoot without fear and then make adjustments along the way."

Bloom agreed the theory behind the teachings at Greif is what makes the program so strong.
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Ryan Huff

posted 10/23/07 @ 10:24 AM PST

Being in the graduate program, I can attest to the strength of the faculty and relevance of the courses that are offered. I am taking the BAEP-553 this semester, and it has exceeded my expectations. (Continued…)

CrapCampus

posted 11/01/07 @ 8:47 AM PST

As an alumnus of Babson College (recognized for entrepreneurship over here on the east coast,) all I can say is congrats!

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