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Conquest buy raises rent, irks tenants

Housing company's purchase of Shrine complex more than doubled rent.

Ashley Archibald

Issue date: 3/1/07 Section: News
  • Page 1 of 1
Rent on the rise | Students Heather Bitar and Carin Gilfry stand in the entryway of the Shrine Place apartment building where they live. They decided not to renew their leases under Conquest Student Housing.
Media Credit: Joshua Sy | Daily Trojan
Rent on the rise | Students Heather Bitar and Carin Gilfry stand in the entryway of the Shrine Place apartment building where they live. They decided not to renew their leases under Conquest Student Housing.

Conquest Student Housing's buyout of an independently owned apartment building on Shrine Place has resulted in an almost 200 percent rent hike.

Students currently living at 3029 Shrine Place pay, on average, $1,450 in rent per month. Under the new management, rent per two bedroom apartment will more than double to $3,160 per month, Conquest property manager Gina Koenig told one current tenant, contrary to what is listed on its website.

Many of the residents said they can no longer afford living in the building, which is now called "Verona."

"I can't afford to stay here anymore," said Marina Hall, a senior majoring in music education. "I'm trying to find another place to live."

Students were informed of the change in management from a notice posted on their doors on Feb. 19. They were given four days to contact Conquest and arrange to keep their apartments, although residents were offered places in other Conquest buildings, Koenig said.

Hall said she previously moved out of Conquest's Chez Ronnee, across the street from Verona, because she couldn't stand living under Conquest management.

"They don't do anything for their buildings," Hall said. "They put down new carpet and repainted and totally botched everything."

Hall moved to 3029 Shrine St. on the recommendation of a friend. The building isn't the best, she said, but the rent was cheap and the management friendly.

Now, waiting for a response from grad school, Hall doesn't even know if she needs an apartment in the area. If she does, she said, it won't be with Conquest.

"I'm looking downtown because I want to get away from Conquest," Hall said.

Sabrina MacGregor, a senior majoring in psychology, said she has heard nightmares about Conquest and received little response from Koenig concerning repairs that the building needed.

"I called Gina and asked her if Conquest was going to take care of the problems," MacGregor said. "She just said it wasn't her responsibility."

Koenig wrote in an e-mail that the building would be upgraded at the end of the current leases, but she did not specify what renovations would be made.

According to its website, Conquest plans to put on a new facade, install new appliances in the bathrooms and kitchens, and install high-speed Internet access and Dish Network TV.

"They're not going to do anything to legitimize the 100 percent increase in rent," MacGregor said. "They would need to gut this building."

Conquest tenants have said that the properties need renovations: Hanging items from walls produces large holes, hot water is all connected to a single heater, and mold has appeared in many of the apartments.

MacGregor and Hall said the saving grace was the low rent.

After her experience with Conquest, however, Hall doesn't want to come back even if the rent hadn't been a problem.

"Even if they kept the rent the same, I'd still question it," Hall said.

Not all Conquest residents share a negative outlook on the management company. Eric Nietubicz, a sophomore majoring in acting, lives in Tuscany. When his keys were stolen, the building attendants assisted him quickly, he said.

"They went back into the tapes, and they found out that someone had taken my keys. They changed my locks for free (and) gave all my roommates fresh keys," Nietubicz said. "They are going to retrieve my keys as soon as possible."

The Conquest buyout raises concerns among the current residents that they'll be able to find alternative housing outside of the Conquest system. It seems as though Conquest owns almost all student housing in the USC area, MacGregor said.

A monopoly on housing close to campus could lead to a decline in service quality, said John Doces, an economics and international relations professor at USC.

Monopolies produce too little at too high a price, Doces said.

"Competition make companies more responsive to consumer needs," he said.
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Viewing Comments 1 - 2 of 3

Phillip Yang

posted 3/01/07 @ 1:25 AM PST

Adding new carpets and new paint can't possibly justify the 110% rent increase unless drastically improving the amenities or surrounding environment on the property. (Continued…)

USC Landlord

posted 3/02/07 @ 10:34 AM PST

Conquest has no "monopoly" on USC housing.
Not by a long shot. There are thousands of beds in the pipeline right now, both on and near campus, and private owners like me continually produce additional stock. (Continued…)

(1 reply)   Details   Reply to this comment

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